{"id":214453,"date":"2022-02-08T19:38:53","date_gmt":"2022-02-08T19:38:53","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=214453"},"modified":"2022-02-08T19:42:55","modified_gmt":"2022-02-08T19:42:55","slug":"the-largest-independent-digital-investment-advisor-in-the-us-enters-the-crypto-space","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/the-largest-independent-digital-investment-advisor-in-the-us-enters-the-crypto-space\/","title":{"rendered":"The largest independent digital investment advisor in the US enters the crypto space\u00a0"},"content":{"rendered":"

The largest independent digital investment advisor in the US, Betterment<\/a>, recently announced<\/a> acquiring Makara<\/a>, an innovative manager of cryptocurrency portfolios.<\/p>\n

The acquisition of the Seattle startup that offers \u201cthematic baskets,\u201d designed to meet various goals and interests, will enable Betterment to offer managed crypto portfolios in an all-in-one platform.<\/p>\n

With over $33 billion in assets under management and more than 700,000 clients, Betterment entering the crypto market could represent a notable adoption bump.<\/p>\n

Adding Makara's offerings to Betterment's platform<\/h2>\n

Reducing the complexity and risks involved in individual stock trading, Betterment offers expert-built, equity portfolios.<\/p>\n

“Crypto is here to stay and Betterment wants to live our promise of long-term diversification and to provide our customers with the best variety of assets in the marketplace,” said Sarah Levy, Betterment's CEO.<\/p><\/blockquote>\n

By acquiring Makara, which offers simple, expert-managed crypto portfolios, Betterment moves into the crypto space\u2013strengthening its platform and differentiating its product suite.<\/p>\n

“Makara is unique in offering consumers managed crypto portfolios combined with the guidance and ease-of-use that have defined Betterment. Makara is to crypto today what we are to traditional investing, since pioneering robo-investing a decade ago,” added Levy.<\/p>\n

Once built, Betterment\u2019s new crypto portfolios will be offered alongside its current suite of investments.<\/p>\n

SEC-registered to offer automated crypto portfolios<\/h2>\n

Spun out of Strix Leviathan, a crypto trading and management service for enterprises and institutions, Makara is among the first crypto robo-advisors to be registered with the US Securities and Exchange Commission (SEC).<\/p>\n

\u201cWhen Betterment\u2019s CEO Sarah Levy reached out in November, it felt like fate had aligned to bring our firms together. We believe Betterment history as a leading digital asset advisor, coupled with our purpose-built crypto investment platform makes for a formidable combination,\u201d commented Makara CEO Jesse Proudman, who founded Strix in 2018.<\/p>\n

\n

So when Betterment\u2019s CEO Sarah Levy reached out in November, it felt like fate had aligned to bring our firms together. We believe @Betterment<\/a> history as a leading digital asset advisor, coupled with our purpose-built crypto investment platform makes for a formidable combination.<\/p>\n

— Jesse Proudman (@jesseproudman) February 8, 2022<\/a><\/p><\/blockquote>\n