{"id":237568,"date":"2022-05-16T18:00:11","date_gmt":"2022-05-16T17:00:11","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=237568"},"modified":"2022-05-16T15:13:16","modified_gmt":"2022-05-16T14:13:16","slug":"is-guitar-giant-fender-quietly-gearing-up-to-enter-the-nft-space","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/is-guitar-giant-fender-quietly-gearing-up-to-enter-the-nft-space\/","title":{"rendered":"Is Guitar giant Fender quietly gearing up to enter the NFT space?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Famous guitar manufacturer Fender has filed three NFT-related patents to the United States Patent and Trademark Office.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The patents would indicate an intent to make or protect its brand when it comes to creating, selling, or buying NFTs with the Fender brand name.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.guitarworld.com\/news\/fender-nft-trademarks\"><span style=\"font-weight: 400;\">GuitarWorld<\/span><\/a>,<span style=\"font-weight: 400;\"> Fender submitted a series of trademark applications relating to its headstock shape in potential NFTs, including; NFT collectibles, virtual goods, photographs, artwork, video, and audio recordings featuring music and musical instruments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trademark attorney Mike Kondoudis spotted the application to the U.S. Patent and Trademark Office, filed on April 28.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Guitar maker Fender has filed 3 trademark applications for the shapes of electric guitar heads indicating plans for<br \/>\ud83c\udfb8 NFTs<br \/>\ud83c\udfb8 Crypto-collectables<br \/>\ud83c\udfb8 Virtual goods and multimedia<a href=\"https:\/\/twitter.com\/Fender?ref_src=twsrc%5Etfw\">@Fender<\/a> filed similar apps for Stratocaster and Fender last year<a href=\"https:\/\/twitter.com\/hashtag\/NFTs?src=hash&ref_src=twsrc%5Etfw\">#NFTs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Metaverse?src=hash&ref_src=twsrc%5Etfw\">#Metaverse<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&ref_src=twsrc%5Etfw\">#Web3<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Fender?src=hash&ref_src=twsrc%5Etfw\">#Fender<\/a> <a href=\"https:\/\/t.co\/eW57JAMcT1\">pic.twitter.com\/eW57JAMcT1<\/a><\/p>\n<p>&mdash; Mike Kondoudis (@KondoudisLaw) <a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1522194732432171010?ref_src=twsrc%5Etfw\">May 5, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Fender isn't the first guitar brand to consider NFTs. In January, <\/span><a href=\"https:\/\/www.billboard.com\/pro\/gibson-nfts-guitars-trademark-filings\/\"><span style=\"font-weight: 400;\">Billboard<\/span><\/a><span style=\"font-weight: 400;\"> reported that iconic Guitar company and Fender rival Gibson was gearing up to enter the NFT space with six trademark applications relating to NFTs and digital goods.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From Adidas to Gucci, big brands have been quick to begin experimenting with NFTs and the Metaverse as two new channels of distribution. They are still trying to figure out how they fit into the virtual worlds.\u00a0<\/span><\/p>\n<h2><strong>Musicians using NFTs to reimagine engagement with fans\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Many established musicians and brands use NFTs and the Metaverse to reinvent how they connect with fans. Also, the revenue streams and royalties offered through the sale of NFTs are attractive to musicians who heavily rely on in-person concerts as a core revenue model.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Music producers and platforms like Audius, DAOrecords, and TokenTraxx are working with musicians to showcase the potential of Web3 technologies and give the fans the chance to be creative in how they work with NFTs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understandably, guitar brands closely follow the NFT world as famous guitarists get involved. In January this year, Keith Richards sold one of his prized guitars with an exclusive 1-of-1 NFT minted of the Tezos blockchain for $57,600 in January. <\/span>The <a href=\"https:\/\/www.julienslive.com\/lot-details\/index\/catalog\/383\/lot\/175661?url=%2Fauctions%2Fcatalog%2Fid%2F383\"><span style=\"font-weight: 400;\">auction<\/span><\/a> included the guitar, the digital version in the form of an NFT, and a video of Richards signing the guitar.<\/p>\n<p><span style=\"font-weight: 400;\">NFT Trademark applications have been booming since the beginning of the year, with 3,306 trademark applications related to the technology filed between January and April.<\/span><\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\ud83d\udea9\ud83d\udea9New NFT + NFT-related trademark applications continue at the USPTO. From Jan to April, 3347 NFT apps have been filed (vs. 246 thru April 2021). Here are the monthly numbers:<br \/>   \u25b6\ufe0f January: 637 <br \/>   \u25b6\ufe0f February: 770 <br \/>   \u25b6\ufe0f March: 1064<br \/>   \u25b6\ufe0f April: 876<a href=\"https:\/\/twitter.com\/hashtag\/NFTs?src=hash&ref_src=twsrc%5Etfw\">#NFTs<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/NFTsCommunity?src=hash&ref_src=twsrc%5Etfw\">#NFTsCommunity<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/Web3?src=hash&ref_src=twsrc%5Etfw\">#Web3<\/a> <a href=\"https:\/\/t.co\/zqsaUuTKqL\">pic.twitter.com\/zqsaUuTKqL<\/a><\/p>\n<p>&mdash; Mike Kondoudis (@KondoudisLaw) <a href=\"https:\/\/twitter.com\/KondoudisLaw\/status\/1522249181666152448?ref_src=twsrc%5Etfw\">May 5, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Despite the applications, Fender has not announced NFT plans.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Famous guitar manufacturer Fender has filed three NFT-related patents to the United States Patent and Trademark Office.\u00a0 The patents would indicate an intent to make or protect its brand when it comes to creating, selling, or buying NFTs with the Fender brand name.\u00a0 According to GuitarWorld, Fender submitted a series of trademark applications relating to [&hellip;]<\/p>\n","protected":false},"author":745,"featured_media":237588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76232],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Guitar giant Fender quietly gearing up to enter the NFT space?<\/title>\n<meta name=\"description\" content=\"Fender has filed multiple NFT-related patents and trademark applications in the U.S. in a bid to protect or launch its brand in web3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cryptoslate.com\/is-guitar-giant-fender-quietly-gearing-up-to-enter-the-nft-space\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Guitar giant Fender quietly gearing up to enter the NFT space?\" \/>\n<meta property=\"og:description\" content=\"Fender has filed multiple NFT-related patents and trademark applications in the U.S. in a bid to protect or launch its brand in web3.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cryptoslate.com\/is-guitar-giant-fender-quietly-gearing-up-to-enter-the-nft-space\/\" \/>\n<meta property=\"og:site_name\" content=\"CryptoSlate\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-16T17:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" 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