{"id":471307,"date":"2025-03-25T21:09:26","date_gmt":"2025-03-25T21:09:26","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=471307"},"modified":"2025-09-25T23:15:23","modified_gmt":"2025-09-25T22:15:23","slug":"gamestop-to-add-bitcoin-to-treasury-following-unanimous-board-approval","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/gamestop-to-add-bitcoin-to-treasury-following-unanimous-board-approval\/","title":{"rendered":"GameStop to add Bitcoin to treasury following unanimous board approval"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">GameStop has updated its corporate investment policy to include Bitcoin (<a href=\"https:\/\/cryptoslate.com\/coins\/bitcoin\/\">BTC<\/a>) as a treasury reserve asset, the company<\/span> <strong><a href=\"https:\/\/www.globenewswire.com\/news-release\/2025\/03\/25\/3049165\/0\/en\/GameStop-Announces-Update-to-its-Investment-Policy-to-Add-Bitcoin-as-a-Treasury-Reserve-Asset.html\">announced<\/a><\/strong><span style=\"font-weight: 400;\">\u00a0on March 25.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> The decision was unanimously approved by the firm's board of directors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">GameStop did not disclose the size or timing of any initial allocation but confirmed that Bitcoin will now be considered a component of its treasury strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The firm\u2019s shares jumped over 7% in the after-market following the announcement. Meanwhile, Bitcoin briefly breached $88,500 after GameStop released the news.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, GameStop shared on its fourth quarter earnings report that its digital asset strategy also<\/span><strong><a href=\"https:\/\/x.com\/BitcoinMagazine\/status\/1904626952126029858\"> includes exposure to stablecoins<\/a><\/strong><span style=\"font-weight: 400;\">. The report also shared that the firm holds over $4.5 billion in cash, cash equivalents, and marketable securities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The move comes amid growing interest among publicly traded companies in holding Bitcoin on their balance sheets as a long-term store of value, with nearly 665,000 BTC in their vaults.<\/span><\/p>\n<h2><strong>Flirting with Bitcoin<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">The decision follows a series of developments that hinted at the company\u2019s potential pivot toward digital assets.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In early February, GameStop Chairman and CEO Ryan Cohen posted a photo with <a href=\"https:\/\/cryptoslate.com\/companies\/microstrategy\/\">Strategy\u2019s<\/a> <a href=\"https:\/\/cryptoslate.com\/people\/michael-saylor\/\">Michael Saylor<\/a> at President <a href=\"https:\/\/cryptoslate.com\/people\/donald-trump\/\">Donald Trump\u2019s<\/a> Mar-a-Lago estate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shortly after Cohen\u2019s public appearance with Saylor, Strive Asset Management CEO Matt Cole sent an open letter to GameStop urging the company to allocate some of its cash reserves to Bitcoin.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cole argued that GameStop could differentiate itself in the gaming and retail sectors by adopting a Bitcoin-forward treasury strategy, calling it \u201can incredible opportunity to transform its financial future.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cohen publicly acknowledged the letter, saying \u201cLetter received\u201d on an<\/span> <strong><a href=\"https:\/\/x.com\/ryancohen\/status\/1894458869364981938\">X post<\/a><\/strong><span style=\"font-weight: 400;\">. However, GameStop made no official statement before formally revealing its Bitcoin strategy, which places the company alongside other companies such as Strategy, <a href=\"https:\/\/cryptoslate.com\/companies\/tesla\/\">Tesla<\/a>, and <a href=\"https:\/\/cryptoslate.com\/companies\/block\/\">Block<\/a>.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GameStop has updated its corporate investment policy to include Bitcoin (BTC) as a treasury reserve asset, the company announced\u00a0on March 25. The decision was unanimously approved by the firm&#8217;s board of directors. GameStop did not disclose the size or timing of any initial allocation but confirmed that Bitcoin will now be considered a component of [&hellip;]<\/p>\n","protected":false},"author":1511,"featured_media":467148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,80573,77968,35372],"tags":[],"prediction_market_topic":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GameStop to add Bitcoin to treasury following unanimous board approval<\/title>\n<meta name=\"description\" content=\"GameStop shares jumped over 7% in the after-market following the announcement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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