{"id":548698,"date":"2026-07-18T12:20:01","date_gmt":"2026-07-18T11:20:01","guid":{"rendered":"https:\/\/cryptoslate.com\/?p=548698"},"modified":"2026-07-18T11:23:17","modified_gmt":"2026-07-18T10:23:17","slug":"one-year-later-genius-act-just-made-stablecoins-easier-to-sell","status":"publish","type":"post","link":"https:\/\/cryptoslate.com\/one-year-later-genius-act-just-made-stablecoins-easier-to-sell\/","title":{"rendered":"One year later, GENIUS Act just made stablecoins easier to sell"},"content":{"rendered":"<p>On the eve of the GENIUS Act\u2019s first anniversary, the stablecoin market holds about $310 billion, including roughly $184 billion in USDT and $73 billion in USDC.<\/p>\n<p>President Donald Trump signed the law on July 18, 2025, creating a federal framework with one-for-one liquid reserves, redemption rights, and monthly reserve disclosures for a market that moved faster than the rulebook.<\/p>\n<p>Federal Reserve researchers measured stablecoin capitalization <a href=\"https:\/\/cryptoslate.com\/visa-stripe-mastercard-rebuild-payments-stablecoins\/\">at $317 billion on Apr. 6<\/a>, up more than 50% from early 2025, and recorded a 50% increase in Ethereum stablecoin transaction volume since enactment. As of July 17, core implementation measures <a href=\"https:\/\/cryptoslate.com\/genius-made-stablecoins-legal-july-18-decides-which-stablecoins-stay-competitive\/\">are still in proposal form<\/a>.<\/p>\n<p>Kyle Sonlin, president and co-founder of Global Settlement Network, said his conversations with governments and institutions now start from acceptance of <a href=\"https:\/\/cryptoslate.com\/stablecoins\/\">stablecoins as financial<\/a> infrastructure, and his team spends \u201cfar less time explaining why stablecoins matter.\u201d<\/p>\n<table>\n<thead>\n<tr>\n<th>Metric<\/th>\n<th align=\"right\">Current \/ recent figure<\/th>\n<th>Why it matters<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Total stablecoin market cap<\/td>\n<td align=\"right\">~$310B<\/td>\n<td>Shows GENIUS is regulating a large, systemically relevant market<\/td>\n<\/tr>\n<tr>\n<td>Fed April 6 stablecoin market cap estimate<\/td>\n<td align=\"right\">$317B<\/td>\n<td>Confirms market crossed the $300B threshold during GENIUS\u2019s first year<\/td>\n<\/tr>\n<tr>\n<td>Market-cap growth since early 2025<\/td>\n<td align=\"right\">&gt;50%<\/td>\n<td>Shows adoption accelerated before implementation finished<\/td>\n<\/tr>\n<tr>\n<td>USDT market cap<\/td>\n<td align=\"right\">~$184B<\/td>\n<td>Highlights Tether\u2019s continued dominance<\/td>\n<\/tr>\n<tr>\n<td>USDC market cap<\/td>\n<td align=\"right\">~$73B<\/td>\n<td>Shows Circle remains the largest regulated-U.S.-aligned competitor<\/td>\n<\/tr>\n<tr>\n<td>Ethereum stablecoin transaction volume since enactment<\/td>\n<td align=\"right\">+50%<\/td>\n<td>Shows activity increased alongside capitalization<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Permission reached the sales desk<\/h2>\n<p>Sonlin described GENIUS as a credible federal direction that let banks, payment companies, and infrastructure providers commit money to longer-term plans.<\/p>\n<p>He said that financial infrastructure rarely reorganizes within 12 months, and companies kept preparing for a regulated stablecoin market as agencies worked through implementation.<\/p>\n<p>Triple-A CEO Eric Barbier sees the commercial result inside the enterprise sales funnel. His payment company has recorded more businesses moving from evaluation toward implementation, plus a \u201cmarked reduction\u201d in sales cycles for enterprise customers that enable stablecoin payments through its platform.<\/p>\n<p>Barbier\u2019s evidence covers Triple-A\u2019s own pipeline, providing the legitimacy thesis with a concrete operational measure.<\/p>\n<p><a href=\"https:\/\/cryptoslate.com\/companies\/visa\/\">Visa\u2019s<\/a> expansion offers a larger institutional reference point, as its stablecoin settlement pilot supported <a href=\"https:\/\/cryptoslate.com\/visa-is-quietly-building-stablecoins-into-mainstream-payment-plumbing-without-you-knowing\/\">nine blockchains by April<\/a> and reached a $7 billion annualized settlement run rate, up 50% from the previous quarter.<\/p>\n<p>On July 16, Visa introduced <a href=\"https:\/\/visa.gcs-web.com\/news-releases\/news-release-details\/visa-introduces-platform-stablecoin-minting-movement-and\">an enterprise platform<\/a> that provides financial institutions and fintech firms with access to stablecoin storage, redemption, minting, and burning through a single Visa-managed environment.<\/p>\n<p>The sales environment now has a recognized product, a federal direction, and payment incumbents building access layers.<\/p>\n<p>Deployment depends on banks, custody arrangements, reserve operations, and compliance teams that interpret unfinished rules for each relationship.<\/p>\n<h2>Banking friction survives<\/h2>\n<p>Diogo Cassinelli, sales and partnerships manager at Trace Finance, said that clarity on issuance addressed half of the operating problem.<\/p>\n<p>Cross-border payment companies still need each banking partner to make an independent compliance judgment about how stablecoins enter accounts, leave accounts and settle across jurisdictions.<\/p>\n<p>Cassinelli said those reviews add \u201cmonths to timelines that should take weeks,\u201d and the cost repeats whenever an operator enters a new country or adds another bank.<\/p>\n<p>Stablecoin providers can close a customer faster under GENIUS, then spend longer connecting that customer to the banks and payment providers that move the money.<\/p>\n<figure id=\"attachment_548702\" aria-describedby=\"caption-attachment-548702\" style=\"width: 1024px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-548702 size-large\" src=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/07\/brave_qem5EkODpu-1024x546.jpg\" alt=\"GENIUS Act lowered the cost of persuasion, not the cost of connection\" width=\"1024\" height=\"546\" srcset=\"https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/07\/brave_qem5EkODpu-1024x546.jpg 1024w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/07\/brave_qem5EkODpu-300x160.jpg 300w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/07\/brave_qem5EkODpu-768x409.jpg 768w, https:\/\/cryptoslate.com\/wp-content\/uploads\/2026\/07\/brave_qem5EkODpu.jpg 1381w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-548702\" class=\"wp-caption-text\">The GENIUS Act shortened customer sales cycles as bank-by-bank compliance, custody and settlement reviews continued to slow stablecoin integration.<\/figcaption><\/figure>\n<p>Enterprise buyers now understand the use case and accept the federal direction. Banking partners still need a shared <a href=\"https:\/\/cryptoslate.com\/legal\/\">legal and supervisory<\/a> standard that lets compliance teams approve the same activity consistently.<\/p>\n<p>Edwin Mata, CEO and co-founder of Brickken, placed that plumbing inside a larger capital-markets architecture.<\/p>\n<p>Regulated dollars can provide the cash leg for tokenized securities, private credit, investment funds, and asset servicing. The US opportunity extends from payment acceptance into issuance, distribution, and settlement across on-chain financial products.<\/p>\n<h2>Regulatory access sets the field<\/h2>\n<p>Alex Witt, general partner at Verda Ventures, gave the first-year verdict a harder edge. He credited GENIUS with legitimizing the sector and drawing institutional firms into the federal perimeter.<\/p>\n<p>Witt also argued that charter decisions and product launches can give selected firms an early advantage before regulators complete the operating rules.<\/p>\n<p>The Office of the Comptroller of the Currency conditionally <a href=\"https:\/\/www.occ.gov\/news-issuances\/news-releases\/2025\/nr-occ-2025-125.html\">approved national trust bank<\/a> applications or conversions involving <a href=\"https:\/\/cryptoslate.com\/companies\/ripple\/\">Ripple<\/a>, <a href=\"https:\/\/cryptoslate.com\/companies\/fidelity-investments\/\">Fidelity<\/a> Digital Assets, <a href=\"https:\/\/cryptoslate.com\/companies\/bitgo\/\">BitGo<\/a>, <a href=\"https:\/\/cryptoslate.com\/companies\/paxos\/\">Paxos<\/a>, and First National Digital Currency Bank in December 2025.<\/p>\n<p><a href=\"https:\/\/cryptoslate.com\/companies\/tether\/\">Tether<\/a> launched <a href=\"https:\/\/cryptoslate.com\/coins\/usat\/\">USA\u20ae<\/a> in January 2026, with <a href=\"https:\/\/cryptoslate.com\/after-years-of-harsh-treatment-tether-finally-convinces-big-four-firm-to-audit-usdt\/\">Anchorage Digital Bank as the issuer<\/a> and <a href=\"https:\/\/cryptoslate.com\/companies\/cantor-fitzgerald\/\">Cantor Fitzgerald<\/a> as the reserve custodian and preferred primary dealer.<\/p>\n<p>Those moves show companies building toward GENIUS before its effective date. They also concentrate early access among firms that already have capital, legal teams, banking partners, and federal relationships.<\/p>\n<p>Startups face the same unfinished framework with fewer resources to absorb repeated compliance reviews.<\/p>\n<p>The OCC opened its broad implementation proposal in February, and Federal agencies published an interagency customer-identification proposal in June. Public comments stay open through Aug. 21, more than a month beyond the anniversary deadline Congress set for regulations.<\/p>\n<h2>The January test<\/h2>\n<p>The Senate Banking Committee advanced the <a href=\"https:\/\/cryptoslate.com\/clarity-act-clears-major-senate-committee-hurdle-advances-to-the-full-senate-floor\/\">CLARITY Act 15-9 on May 14<\/a>, leaving the bill short of a floor vote.<\/p>\n<p>In the bull case, final GENIUS rules and further CLARITY progress give banks a common compliance reference, contract integration timelines, and turn regulated stablecoins into routine settlement assets for <a href=\"https:\/\/cryptoslate.com\/market\/\">payments and tokenized markets<\/a>.<\/p>\n<p>The bear case gives early access durable value, as conditional charter approvals, incumbent payment networks, and established banking partnerships let a small group define distribution before smaller firms can comply at comparable speed.<\/p>\n<p>GENIUS then legitimizes the category and channels much of its commercial value toward companies that entered the federal perimeter first.<\/p>\n<table>\n<thead>\n<tr>\n<th>Scenario<\/th>\n<th>What happens before Jan. 18, 2027<\/th>\n<th>Winners<\/th>\n<th>Risk<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Bull case: rules lower connection costs<\/td>\n<td>Final GENIUS rules give banks a common compliance reference; CLARITY progresses<\/td>\n<td>Payment firms, stablecoin issuers, tokenized-asset platforms, banks<\/td>\n<td>Integration timelines shorten and stablecoins become routine settlement rails<\/td>\n<\/tr>\n<tr>\n<td>Base case: legitimacy stays ahead of plumbing<\/td>\n<td>Rules remain incomplete or unevenly interpreted; banks continue individual reviews<\/td>\n<td>Larger firms with compliance teams and existing bank relationships<\/td>\n<td>Stablecoins remain easier to sell than to deploy<\/td>\n<\/tr>\n<tr>\n<td>Bear case: early access hardens<\/td>\n<td>Conditional charters, payment-network access and banking relationships define distribution first<\/td>\n<td>Incumbents and well-capitalized firms<\/td>\n<td>Startups face higher compliance costs and slower market access<\/td>\n<\/tr>\n<tr>\n<td>Policy-delay case: uncertainty persists<\/td>\n<td>Comment periods, agency coordination and CLARITY delays stretch beyond expectations<\/td>\n<td>Firms able to wait and absorb legal costs<\/td>\n<td>Adoption continues, but operational fragmentation remains<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The statute takes effect on the earlier of Jan. 18, 2027, or 120 days from the date federal regulators issue <a href=\"https:\/\/cryptoslate.com\/regulation\/\">final implementing regulations<\/a>.<\/p>\n<p>The first year lowered the cost of persuasion, and the six months through Jan. 18 will show whether federal rules can lower the cost of connection too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the eve of the GENIUS Act\u2019s first anniversary, the stablecoin market holds about $310 billion, including roughly $184 billion in USDT and $73 billion in USDC. President Donald Trump signed the law on July 18, 2025, creating a federal framework with one-for-one liquid reserves, redemption rights, and monthly reserve disclosures for a market that [&hellip;]<\/p>\n","protected":false},"author":1511,"featured_media":548726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77968,11,32631],"tags":[],"post_folder":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One year later, GENIUS Act just made stablecoins easier to sell<\/title>\n<meta name=\"description\" content=\"One year after the GENIUS Act became law, stablecoin adoption accelerates as banks, payment firms and regulators define the next phase.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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